– our mission –
Make meaningful
Impressions…
…by creating brands, shaping identities,
and designing packages as compelling as the Lowcountry.
Our Brand
Modern, sophisticated, and warm.
When developing our personal brand for Creatively & Co., we wanted our identity to be modern and sophisticated with an undercurrent of warmth. It needed to invoke a sense of trust, confidence, and professionalism.
We feel we accomplished this and more through our choice of warm color palette, usage of a classic serif font, and subtle textures.
Mood Board
Below is the moodboard for Creatively & Co. which needed to portray warmth, sophistication, and versatility.
step
1
one
step
2
two
Color Palette
Our choice of aqua and rosy color palette was inspired by the glowing hues of the Lowcountry at sunset.
Primary
1
Primary
2
Secondary
1
Secondary
2
Neutral
1
Neutral
2
Font Study
We wanted a classic serif font with a touch of whimsy for the font face for our logo.
A typeface is one of the most important elements of a brand. The font’s ampersand (&) was extremely important to our logo. We loved the sweet finial (ball tip) of the capital C in the Quelat Soft font face which needed to stylistically mirror the 8+& of our logo.
step
3
three
step
4
four
Concepts & Sketches
Typography is one of our passions. We love altering number and letter forms to create new and interesting shapes.
Typographically we wanted Creatively & Co. to read as Cre8ive Br&ing (Creative Branding). With our logo, we graphically blended & + 8…typography at it’s best…so smart.
Logo Design
Our logo needed to portray a style that was current and professional.
We used a warm color palette, clean lines, and subtle texture. The mark was created by typographically blending the number 8 from “Cre8ively” into the “&” from “Br&nding” to create a beautiful linear mark.
step
5
five
Identity Design
As a design and creative studio, our identity needed to be modern, sophisticated, and warm.
We turned to warm glowing pearl textures that contrasted beautifully with the predominant classic navy and aqua highlights.
step
6
six
Brand Packaging
We rely on an expanding network of vendors who can print your new logo designed by Creatively & Co. on any product.
We love seeing our logo on theses chic aqua enamel mugs as well as using our company stamp.
WordPress Website
Weʼve found WordPress to be the most cost-effective website builder for a customizable website and many agree. In fact, 35% of websites are built using WordPress.
“The perceived effort of your online presence = the perceived value of your product or service”
We’ve put a great deal of care into building WordPress websites. We look forward to the opportunity to impress you and your customers.
step
7
seven