![logo-logo-design-little-beach-shop-Header aqua and white beach umbrella and beach product branding](https://fetchingdogwear.com/wp-content/uploads/2020/10/logo-logo-design-little-beach-shop-Header.jpg)
Beach Apparel Logo Design
For this beach apparel lifestyle brand, the success of the Little Beach Shop’s logo is in its immediate recognition as a sunset over the ocean.
See my creative process below as I design a logo that communicates island beach vacation.
 
Mood Board
Travel light, travel free
This brand promise along with ‘Contemporary Wanderlust’ and ‘Island Vacation’ are the words I considered while researching and creating the mood board for this vacation lifestyle brand.
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![mood-board_Little-Beach-Shop_2](https://fetchingdogwear.com/wp-content/uploads/2020/10/mood-board_Little-Beach-Shop_2.jpg)
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Color Palette
The color palette chosen for Little Beach Shop was inspired by the saturated hues of a subtropical sunset.
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Logo Concept Sketches
This project was extremely challenging since the beach has endless visual possibilities for symbolism.
I created 5 themed concepts. My favorite was option 1. I loved how the letter c could be interpreted as waves, but the client wanted to go with option 4.
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Graphic Design
Once in the computer, I illustrated a few different linear sunset variations with horizon and water reflections.
All three are strong compositions and capture beach apparel brand. My client loved them all but chose option 3.
 
Beach Logo Option .01
Beach Logo Option .02
Beach Logo Option .03
Logo Finalized
The success of this beach brand’s logo design is in the immediate recognition of a sunset over the ocean.
Though the client chose option 3, I loved how the round logo could be used in place of the lowercase letter e in the word beach shown in option 2.
 
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Product Design
All that work paid off. The final logo is easy to read and pops beautifully printed on stickers, packaging, products, and labels.
 
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![Little-Beach-Shop-Logo-Design-Mockup Beach products logo](https://fetchingdogwear.com/wp-content/uploads/2020/10/Little-Beach-Shop-Logo-Design-Mockup.jpg)