Drink Sweetener Package Design
A Southern staple… Just one pump and this specially formulated simple syrup blends with a glass of cold tea adding as much sweetness and flavor as you please.
Five Flavors: Original, Lemon, Mint, Peach, and Raspberry
The creative process we took in developing the Sweet Tea, Please logo, dispenser label, iconography, and illustrated fruit pattern for the drink sweetener package design.
Sweet Tea, Please!
Mood Board
Sweet Tea, Please!
Inspiration was pulled from colorful, southern imagery that utilized typography and illustration.
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Font Study
Sweet Tea, Please
Script fonts were pulled for their style and flair. The goal of a logo is to communicate quickly therefore legibility is extremely important. Most of these script fonts are too difficult to read.
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Dispenser Label Design
Sweet Tea, Please
Label design and packaging sell a product. The quality of the product keeps customers coming back for more.
“The perceived effort of your packaging = the perceived value of your product”
The drink sweetener package design incorporates typography, iconography, and illustration. After finalizing the logo and typography, I moved into illustrating the graphics for the fruit icons. I needed to create a series of five fruit illustrations that were easily recognizable.
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