Lowcountry Lifestyle Brand Design
Sweetgrass Time is a cultural brand of cheeky gifts and apparel celebrating the Lowcountry using the trademarked catchphrase, “takeʼn my sweetgrass time”.
This southern lifestyle brand designs souvenirs and novelty gift sets that appeal to the millions of visitors to Charleston and the Lowcountry, annually.
Brand Elements
Sweetgrass Time took advantage of iconic southern symbolism when developing its coastal, southern, and chic product line.
The tailgate of a red 1955 Chevy truck in a beautiful Lowcountry setting is used as imagery and mason jars are used in packaging.
