Makeup Branding and Package Design
Known as the epitome for health and beauty, this Korean beauty brand blends the benefits of actual fruit into their youthful and whimsical cosmetic, skin, and beauty product lines.
Five Products: Watermelon Pop, Juice Drops, Lipscicle, and Eyeshadow Bar.
Mood Board
Inspiration was pulled from vibrant and fruity imagery that shouts feminine, juicy, playfulness when creating the mood board for this makeup brand.
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Concepts & Sketches
The creativity begins with concept sketches. I start all creative projects with a Pinterest board which is a collection of inspirational package designs. I pull ideas together and present up to four sketched concepts.
Color Palette
Knowing that watermelon is a dominant fresh ingredient used in Jjang’s skincare collection, we chose a fruity color palette that pulsed hot pink, mango yellow, and jade green.
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Finished Logo
Juicy, shiny, and fresh are the words I played with when brainstorming the logo.
We moved forward with Theme 3: Glossy; the lowercase j mimics a shiny detail on a glossy surface.
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Package Design
For this beauty brand, I created packaging for two separate cosmetic collections:
- Watermelon Pop: Skin Care Collection
- Juicy: Makeup Collection
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